Bunz - Smash Burger

During our partnership with Bunz Smash Burgers – a well-known burger brand in Saigon – we delivered an integrated marketing solution. Our scope of work included developing a social media strategy, optimizing ad performance across Facebook, Instagram, and Google, and collaborating with trusted KOLs/KOCs to generate authentic reviews. In addition, we planned, executed, and managed community-driven events at Bunz, helping strengthen brand positioning and elevate the customer experience.

Client

Bunz

Country

HCM City, Vietnam

Sector

F&B

Services

Packaging Design
Brand Identity
Animation
Copywriting
Merch
Photography

Jump to Project Summary

17%

Revenue growth
per month.

+4K

Orders were 
recorded.

Challenges

what difficulties did Bunz face?

Brand Awareness
Getting noticed in a crowded F&B scene

Brand Personality
Creating a distinctive character diners remember

Steady Orders
Turning online interest into daily visits

Solutions

Mayday’s game plan for Bunz

Mascot Brand

Effective brand recognition is achieved through mascots that possess personality, expressiveness, and a connection to customers.

Improve Page

Since the vast majority of people use Facebook, Fanpages have become the main communication channel and a way to connect with customers placing orders at Bunz.

Paid Ads

Paid advertising helps increase the likelihood of users seeing a brand's content on social media.

Community connection

Reach highly compatible target customers to increase brand awareness through group discussions and interaction with minigames.

Outcome